You go to a retailer for the beautiful Ford Mustang parked outside the shop, sadly the price stated is way out of your reach. You have always been a passionate classic car lover but never have you owned a classic beauty. Times like these make you wonder, how many people, all vintage car lovers, can never drive the car of their dreams because of the costs of buying one.
Therefore, you say it’s enough and plan to open your classic restoration shop. You have the finances and grit needed to start your dream garage. All you need is a little guidance, and you’ll be one of the best custom car shops in Florida.
In order to help in the mission, I have gathered all the necessary things you need to know to get going.
Here is the list:
- The target market Survey
- To decide which service you will be offering
- What will be your Unique Selling Point?
- Plans for Marketing and Promotion
These are all that you need to work on in order to establish yourself as a classic auto restoration South Florida shop. Let’s get into it then.
The target market Survey
You need to be aware of the market trends around you, merely searching classic auto restoration Florida on the web will give you your top competitors. Also, you need to explore the neighborhood and observe how the other restoration garages are doing, what are their standard procedures, and how they are treating the customers.
The services you will offer
The services you will offer will play a large role in the success of your business. Hence, you need to be careful when specifying the services, and when you decide, you need excellent execution every time.
Some garages only take body works jobs, but some, like the custom car shops in Florida, accept full restoration, working on the engine, body, and interior. You can find your niche amongst the crowd and offer the best quality service people can see.
The Unique Selling Point
The USP is what will set you apart from all the others. The market survey must have given you some insights about the market gaps present where you can cash in with your services. An example of a USP can be providing the best customer experience by a Classic Auto Restoration Florida garage.
You can also contact the local classic car clubs and offer discount vouchers when they visit your workshop. These vouchers should be of a lesser price than what others are offering in your area. You may also increase area awareness with other giveaways like Custom Baseballs, or even personalized pens, branded T-shirts and face caps. Only then will you be able to get more customers.
These are the must-haves for you in order to open the dream shop you want. You will need to work out many other details, such as hiring a professional to aid you when the times comes, getting the right equipment’s to cater all the need of the workshop, and many more.